Here’s some designs I came up with for my own username as a warm up. I know that when dealing with clients, it’s better to show only 3 designs, though I wanted to show how many I got.
I started by looking up several existing logo styles that I like, references and from there on began sketching.
After about an hour, scanned the sketches that I liked and worked on them in PS. Then searched around for a fitting font. Some ideas I found worth to experiment with, some I decided to ditch, such as design 3 because it isn’t my cup of tea. Though I like the thin lines. Same for design 4; it seemed a bit outdated.
I asked my bf’s opinion, he preferred the first of design 1 since the stars/magic appeared to be coming from the flower. I agreed with him on that. Eventually finished it up in AI and played a bit around to keep some nice balance/spacing. I rotated the E a little and added some color variations.
My personal thoughts on the finished version: I still think something could be done better about the balance of the overall logo. Doing it a second time I might have extended the flower’s stem a little and gone half circle around to make the flower appear to be hanging. I also could do a little more research on colors because I find them very hard to choose with this one. Also the stripe of the small F is probably sticking out too much.
Any thoughts and feedback on improvement on the process? Things I missed/should add?