Give critique for pet store logo

hi, these are logos i made for a pet store called Joy. i want to know your honest opinion on them :slight_smile: (don’t mind the colors)
for the first one i used the letter J as a dog’s ear and the line on top of the letter as the side profile.
for the second one i decided to make it a cat, the Y being the face, O being the body and J being the tail.
please tell me which one you prefer, i’m interested in hearing your perspectives and opinions on how i can improve these. thanks!


draw more options. Get past all the bad ideas.
Besides, not all pets are dogs.
My cats have two very nice human pets.

3 Likes

The first looks like a motor vehicle, and the second looks like a bird with a deformed bill.

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If you use the name of the company as a logotype/wordmark, the name of the company must be easily read — legibility is crucial. A sign on a storefront that people can’t easily decipher would be a major problem for the business.

Your first example is legible, but I don’t see a pet. I see a porpoise. Your second example is almost completely illegible and doesn’t look like a cat at first (or second) glance.

Unfortunately, I think you’re trying to place cleverness ahead of legibility. Remember, form should always follow function.

2 Likes

Indeed.

Good first sketches. You need to do a lot more of these. You shouldn’t have to explain that the J as a dog’s ear or what anything represents. It needs to stand on it’s own merits, since customers won’t want or seek an explanation.

I think what everyone has said thus far is that we care more about your intent than the design. This is a pet store, but some vital questions need to be considered when giving a critique:

  • What kind of pet store? Does it cater to a wide variety of animals?
  • Practical items or boutique items? Both?
  • What’s the vibe? All-natural? Fancy? Family-focused?

No when can give you advice when we don’t know who you’re making this for. Check out this post to help you sort your thoughts.

To be honest, I wouldn’t have guessed that this is a logo for a pet store. Perhaps try not to obscure the animal and show it directly. If you’re concerned that using a silhouette of a dog or cat in the logo might make it seem overly cliché, then try depicting other pets, such as fish, birds, etc.