Good first sketches. You need to do a lot more of these. You shouldn’t have to explain that the J as a dog’s ear or what anything represents. It needs to stand on it’s own merits, since customers won’t want or seek an explanation.
I think what everyone has said thus far is that we care more about your intent than the design. This is a pet store, but some vital questions need to be considered when giving a critique:
- What kind of pet store? Does it cater to a wide variety of animals?
- Practical items or boutique items? Both?
- What’s the vibe? All-natural? Fancy? Family-focused?
No when can give you advice when we don’t know who you’re making this for. Check out this post to help you sort your thoughts.