I’m hearing/researching a lot about logos and the lack of need for illustration. This is a pretty stark change of course for me and when I began designing, so I want to hear what you’ve learned and what your internal (or external) wisdom reveals and do you have a hard and fast teqnique? I’ve also attached an illustrated logo for your critique.
The logo was created for a company who does mostly residential new and renovated construction. In addition, they also offer interior design. Our collaborative goal was to create a logo that depicted their ability to make a house; a home.
This version doesn’t include the company name, which is located directly below the image, on a single deck.
The white fence stands for the quintessential American dream of a white picket fence surrounding a home. In the negative space, you’ll see the fence is created using screws.
Please share your critique as well as your thoughts on convincing clients (if you agree) that a logo doesn’t have to be illustrated in order to properly sell the company’s abilities.