Yeah, that’s the same sort of market, only this will be for just fabric and bra kits with fabric, so it will be for sowers who make their own undergarments and appreciate quirkiness or whatever.
All this doesn’t disinclined bottoms, but as I mentioned, bras are a special case because a good fit makes all the difference and is not so easy to achieve. I never knew that until she informed me recently, by the way.
Anyway, having reflected on the comments, I think the logo design is trying to incorporate too many concepts and could be stronger with a more focused solution. As her business fleshes itself out I think a more focused direction will emerge.
I read from your original post that it was a more bra-focussed, educative thing, rather than a more generalist, decorative thing. In which case, a more frilly approach is less ‘off the mark’. I also read that the name ‘twisted knickers’ was alluding to getting your ‘knickers in a twist’. Is that a phrase where you are? Here it is an idiom meaning to be confused and a little agitated. I assumed this was referring to a (common) confusion to do with bra sizes and measurements. Anyway, your further explanation means, I was off the mark and had my knickers in a twist, apparently.
That said, I do think you could dig deeper though, as it is nothing I haven’t seen before and a little predictable, if I’m being honest. Maybe that’s OK, depending on the demographic, price point etc. However, you mention that it is supposed to be a bit twisted and quirky. The solution you have is neither really. I would not see from that anything disruptive, different or off-the-wall.
It just looks like you could go a little further and come up with something fresh and original – and maybe a little quirky, if that’s the market you are aiming for. Or are you aiming at not really off-the-wall, but more mainstream for people who like to see themselves as a bit more ‘out there’, but aren’t really.
As Pluto says, perhaps a little more market research is required to define the demographic and tighten the message up a bit.
Well, it’s hard to be original in such a huge and saturated market as DIY bra making and surface design (with a twist), and there must be countless logos with women’s underwear on dress forms with twisty lines shooting out. It’s a quintessential cliché if ever there was one.
Of course it’s not easy. No one ever said it was, but surely, that’s the point of a designer? That’s what we are paid pennies for; to be able to clearly communicate an intended message to an intended audience. Otherwise, everyone might as well take the DIY approach to brand identity as well and just go for pretty adornment.
I think most of the points I could critique on this design have already been hit pretty well - I might add that the twists seem like pretty standard lacy designs you can find in any given store to me, but I think I’d actually back up to the concept phase. Even with a description, most everybody misunderstood what the business was, and it definitely reads as an end-product being sold, not materials. I can understand wanting a circular logo - it makes it easier to translate into an icon for digital purposes.
I’d step back and aim for a new concept, focusing on what’s being sold, and what’s going to be done with it. Am I correct in coming to the conclusion that it’s not undergarments that are being sold: it’s fabric and/or designs being sold to be sewn into undergarments? So the target is people who sew clothing, for themselves or for sale, right? If so, your current iteration is hitting the wrong mark, since it’s reading as a finished product to most of us. I’d lean towards trying to communicate the act of creation rather than the finished product - try to tell the viewer “this is what you can do” instead of “this is what you will get.”
For me underwear is all about comfort, even if they are quirky, sassy, or whatever. This logo does not evoke that feeling in me, especially with so many curvy lines, and I’d be hard pressed to consider shopping from the brand just by looking at it.
Moreover, the lace and the perfect model-like body is pretty male-gaze-y, and not reflective of the fact that women come in all shapes and sizes and clothing preferences. Another thing that would completely put me off.
I agree! I want to like this! And I like the name. Unfortunately it doesn’t say bra! And neither does the logo. The frilly is ok but it gets a little ovarian in the undies…
I’d go for a type design using a sturdier font (those serifs as someone said could be a problem, unless this is an online venture and you don’t have to worry about brick and mortar signage) Also try not to get into drawing bodies or parts. Maybe actually have a simple graphic representation of a bra and a tape measure, as this is a tool used to get the right fit. (I finally went in for a proper fitting at an expensive bra shop and was very surprised to find out how wrong I’d been all these years. Lol!)
Keep at it. You’re obviously a good designer, you just haven’t had the aha moment yet.
Oops just read through the rest of this thread and realized it’s not about fitting bras. Well scratch the tape measure. Lol. Still the logo doesn’t say quite fabric design I think because of the “body” it distracts and makes a person think more Victoria’s Secret than interesting bra fabric.
Clearly ‘twisted knickers’ is not for you. It’s not meant for everyone. But aside from that, it can’t really be about comfort because it deals with DIY bra making. How can a brand promise a quality that the consumer has a hand in producing? In any case, the primary purpose is to sell fabric or fabric with [twisted] surface designs.
A good concern, thanks for pointing it out. For what it’s worth, I exactly traced an actual dress model.
Not a woman, so I showed to my wife. She likes it better than the previous design. However, we both felt like there isn’t enough of a concept here. Fwiw I think you went too decorative with the first one and stripped this one too clean. Glad you’ve made your way back to the forum, hope her business is doing well.
Speaking specifically of the word TWISTED, the kerning between the T and W looks good as it does between the W and I. After that, it’s pretty loose. This gives me the feeling that you are trying to force the type to work to the layout.
You’ve already tried mitigating the problem Steve mentioned by making the top letters just a bit larger. If you adjusted all the letters a little, I think you could mitigate it even further. The W could be narrower. The T, E, and D could be drawn slightly wider. The big C could be narrower and the big S could be considerably wider. For that matter, with a little calligraphic ingenuity, you could make both the big S and the C loop around a bit and, possibly, intertwine slightly more with their neighbors in an Art Nouveau sort of way.
The dotted line (sewn stitches, I assume) are nice, but they could use just a bit more space above and below. The extra leading might even provide an opportunity to make the S a little bigger.
The whole idea’s too good to give up on and leave as is. With a series of subtle tweaks, I think it could work nicely. You’re right; only another designer would notice this sort of thing. Then again, you could say the same about most of what we do.
