Well, it’s hard to be original in such a huge and saturated market as DIY bra making and surface design (with a twist), and there must be countless logos with women’s underwear on dress forms with twisty lines shooting out. It’s a quintessential cliché if ever there was one.
Hope this is not too crass, but it looks like, from a distance, a diagram of a vagina with the swirly things the fallopian tubes.
Of course it’s not easy. No one ever said it was, but surely, that’s the point of a designer? That’s what we are paid pennies for; to be able to clearly communicate an intended message to an intended audience. Otherwise, everyone might as well take the DIY approach to brand identity as well and just go for pretty adornment.
Now I can’t unsee that and RKK’s observations – especially in the lower half.
I think most of the points I could critique on this design have already been hit pretty well - I might add that the twists seem like pretty standard lacy designs you can find in any given store to me, but I think I’d actually back up to the concept phase. Even with a description, most everybody misunderstood what the business was, and it definitely reads as an end-product being sold, not materials. I can understand wanting a circular logo - it makes it easier to translate into an icon for digital purposes.
I’d step back and aim for a new concept, focusing on what’s being sold, and what’s going to be done with it. Am I correct in coming to the conclusion that it’s not undergarments that are being sold: it’s fabric and/or designs being sold to be sewn into undergarments? So the target is people who sew clothing, for themselves or for sale, right? If so, your current iteration is hitting the wrong mark, since it’s reading as a finished product to most of us. I’d lean towards trying to communicate the act of creation rather than the finished product - try to tell the viewer “this is what you can do” instead of “this is what you will get.”
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Eyes, nipples and dangly bits, flying fallopian tubes… this thing is like a Rorschach test and the results are looking ever more disturbing. 
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For me underwear is all about comfort, even if they are quirky, sassy, or whatever. This logo does not evoke that feeling in me, especially with so many curvy lines, and I’d be hard pressed to consider shopping from the brand just by looking at it.
Moreover, the lace and the perfect model-like body is pretty male-gaze-y, and not reflective of the fact that women come in all shapes and sizes and clothing preferences. Another thing that would completely put me off.
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I agree! I want to like this! And I like the name. Unfortunately it doesn’t say bra! And neither does the logo. The frilly is ok but it gets a little ovarian in the undies…
I’d go for a type design using a sturdier font (those serifs as someone said could be a problem, unless this is an online venture and you don’t have to worry about brick and mortar signage) Also try not to get into drawing bodies or parts. Maybe actually have a simple graphic representation of a bra and a tape measure, as this is a tool used to get the right fit. (I finally went in for a proper fitting at an expensive bra shop and was very surprised to find out how wrong I’d been all these years. Lol!)
Keep at it. You’re obviously a good designer, you just haven’t had the aha moment yet.
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Oops just read through the rest of this thread and realized it’s not about fitting bras. Well scratch the tape measure. Lol. Still the logo doesn’t say quite fabric design I think because of the “body” it distracts and makes a person think more Victoria’s Secret than interesting bra fabric.
Thanks for the feedback, Maria.
Yeah, as I’ve concluded in a previous post, it doesn’t say what it needs to say, or rather, it tries to say too much and is jumbled and confused.
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Clearly ‘twisted knickers’ is not for you. It’s not meant for everyone. But aside from that, it can’t really be about comfort because it deals with DIY bra making. How can a brand promise a quality that the consumer has a hand in producing? In any case, the primary purpose is to sell fabric or fabric with [twisted] surface designs.
A good concern, thanks for pointing it out. For what it’s worth, I exactly traced an actual dress model.
So I revised this design quite a while ago but, weirdly, had trouble logging in until recently. Anywho, whatdaya think now?
Problem is that my wife had gotten rather attached to the initial design and I’m still in the process of talking her out of using it. 
Not a woman, so I showed to my wife. She likes it better than the previous design. However, we both felt like there isn’t enough of a concept here. Fwiw I think you went too decorative with the first one and stripped this one too clean. Glad you’ve made your way back to the forum, hope her business is doing well.
Thanks, dgolas.
That she likes it better than the first shows progress. 
Speaking specifically of the word TWISTED, the kerning between the T and W looks good as it does between the W and I. After that, it’s pretty loose. This gives me the feeling that you are trying to force the type to work to the layout.
I knew someone would point that out. 
I suppose that may be fixed with subtle adjustment but I think it may be something that only a GD would ever notice.
You’ve already tried mitigating the problem Steve mentioned by making the top letters just a bit larger. If you adjusted all the letters a little, I think you could mitigate it even further. The W could be narrower. The T, E, and D could be drawn slightly wider. The big C could be narrower and the big S could be considerably wider. For that matter, with a little calligraphic ingenuity, you could make both the big S and the C loop around a bit and, possibly, intertwine slightly more with their neighbors in an Art Nouveau sort of way.
The dotted line (sewn stitches, I assume) are nice, but they could use just a bit more space above and below. The extra leading might even provide an opportunity to make the S a little bigger.
The whole idea’s too good to give up on and leave as is. With a series of subtle tweaks, I think it could work nicely. You’re right; only another designer would notice this sort of thing. Then again, you could say the same about most of what we do.
I think you just convinced me to do the work. Thanks a lot! 
Pretty subtle revision but I think it’s better.
I tried more twisty swirls before, btw, and it became too hard to read.
… and therefore it is not something to be bothered with?