You are right. I was probably a little harsh and for that, I apologise. In my defence, it was 4am for me and I was wide awake and not all that happy about it, so that probably had some bearing on my response.
However, I stand by what I said and even your response bears this out. It is not just a case of stating what is on your stall. You need people to choose you over and above the next cake stall. For this, you need to create an emotional response from your potential customer.
Even if you donât attempt to create brand connection, people will have a subliminal emotional response to any visual information they are presented with. If that message is poorly considered, disjointed, etc, etc, this is what your customers will see and those associations are made with your product or service.
It is a common misconception that if youâre only a small business, it is overkill to have a solid brand. Good branding is just as important â if not more so â for small and burgeoning businesses. Because they are small, they have to fight harder to be seen.
You want people to immediately understand the love, care and passion that goes into what you do. Theyâll more likely buy it ten. Theyâve made a connection with you and your product.
Good photos, perhaps of you actually baking are hugely helpful. The typography you choose is absolutely paramount. More than youâd ever imagine. It is the tone of voice of the words you say (not that I am one to talk about tone of voice at the moment!).
That why I suggested finding a good designer to help. It will elevate your customersâs perception of who you are and what you do.
Once again, my apologies if I came across to brusque, but I hope you can now see what I meant.
By the way, burgundy may not be the best colour for a baking business. It may, but thatâs why Iâd suggest you need to speak to a good designer who will be able to get a good understanding of your business and represent it visually.
Good luck