I completely agree with @Billyjeanplxiv.
I’ve been meaning to create a separate thread on this subject, but I keep getting bogged down in wordiness. I’ll keep it short.
The most well-known logos typically don’t include imagery of their products or services, nor are they typically built around visual cleverness. I wouldn’t rule out using a picture of the product as a logo — Burger King does — but it’s not the necessary go-to solution.
In addition, the most well-known logos rarely exist on their own as the face of the organization. Instead, these typically simple and straightforward logos are only one part of consistently applied visual brand strategies.
The boutique logo design industry that’s sprung up over the last several years rarely considers a visual strategy for presenting the company in a positive light and making it memorable. Instead, the entire problem gets reduced to a cute little illustration designed around the whims of whatever the head of the company likes.
Of course, not every company has the budget to spend on an entire identity plan, let alone its implementation. But they and this new breed of one-off boutique logo designers rarely think in these terms or plan a visual identity roadmap for the future. There’s little to no strategy — just a colorful and pretty little illustration the company president likes.
Instead, a naive designer draws up a logo the naive owner likes, and they both consider it done. The company has their logo they can stick on all their stuff and, as far as they’re concerned, they’re good to go. Unfortunately, they’ve typically missed the entire point of what the logo is supposed to do or why they needed it in the first place.