I always found visual elements in type that convey the word cool. Heres my attempt at it. Is there a terminology for this type of stylizing? [Chess Type] I’m working on a few more.

The closest I can come up with is letterform design.

Sergio Aragones did a whole book of those back in the late 60s. Wish to heck I could remember the name of the book. Probably describes what you are looking for. Will look at home later to see if I still have it, but doubt it.

Sergio Aragones! One of my three heroes. The other two are Mort Drucker and Don Martin, of course.

I was trying to do something more like this… https://mymodernmet.com/typographic-designs-common-words/ I ment to keep the design on the E deliberately simple. Having more parapets on the E looks too obvious. [Chess Type]

But it needs to look obvious enough to enable people to tell what it is. For what it’s worth, the S could styled into something suggesting a knight. The H could be a king or queen. The C, well, I don’t know — there aren’t any round chess pieces.

“Sergio Aragones! One of my three heroes. The other two are Mort Drucker and Don Martin, of course.” and me you forgot to include me :wink:

If it’s the book I’m thinking of there are a lot of these sorts of things, but it goes a lot deeper into optical illusions? I think another name worth mentioning is Chuck Close. But he doesn’t consider himself a designer lol.

[image] EB_comix: and me Of course I can include you. Just send for the media kit. My price list is there. You can choose First Like, Second Like or Third Like.

I was looking keep it minimal. As shown on the link, many of the examples dont use all the letter to covey the meaning of the word. I’ll take the advice and see if adding more makes it better. The C can be a pawn, similar to how I did the E as the Rook.

The mailman would not take your submission payment [mailman rejected copy] I even paper cut my tongue on the envelope, OUCH!

Graphic Design Forum

Playing with visual type

The Crit Pit

Eriskay April 10, 2020, 3:48pm 21

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Still can’t define a name for you.