I’m tasked with creating a trifold leaflet to promote vehicle servicing, repair & van hire. I regularly create print materials such as leaflets, posters etc but for some reason this one has really got me stumped! Any advice/ recommendations would be hugely appreciated. (I think there’s maybe just too much information trying to be crammed in?)
It has been mentioned that trifold leaflets have worked well for the company before, so sticking to this would be ideal. I will put the brief below.
"New leaflet design that will be used for mass letterbox drop.
Keep the front neat and minimal, with a perforated ‘Discount Card’ - which will have a link to a discounts section of our website. On the card an area where they can write there name on it. > Discount card needs to be perforated and credit card sized, so customers may put in wallet / purse to increase longevity
Service & Repair; Needs to mention the brands that we specialise in as they are are target customer. Info as to why use us as a specialist. Info on loan cars, C&D etc.
Include basic info about van rental
Include info about car sales
Important part of this is making it stand out to those that have car brands we specialise in.
It will need to be more than a single page, a page per department so that the info isn’t mixed up on one page.
It needs a trust winner, i.e Google and Facebook reviews (Screenshotted)
I think the front needs to have ‘Independent Vehicle Specialist’ so people know what we are"